'We were so much older then...

... we are younger than that now."

From the 1997 Newfound Tourism campaign

From a 2000 Corporate Advertisement*

Both images shot in 1996 - at the test demonstration of the 'Norse Encampment' living history program at L'Anse aux Meadows NHSC.
This program was for Parks Canada, but managed by the Viking Trails Tourism Association (a local business group).


* The photographer (Shane Kelly) was hired by Parks Canada, with model releases stating specifically that any images were ONLY to be used for Parks Canada / Tourism promotion. 
I was to find out later that the various images of me as 'the official Viking Poster Boy' would be used widely. This second image was used for advertising by a major Corporation - without notice and certainly without permission. 
In 2000, during DARC's involvement with the Norstead - 'Grand Encampment'**, I was to find my image placed on things like letterheads, coffee cups and T shirts. Again all without my knowledge or permission.

** I wrote the original outline for the 'Grand Encampment', and was later to find my document in the hands of Government and Norstead management. It was the actual hard copy I had created - with my letterhead replaced with someone else's!